Office Hours

What are office hours?

Office Hours is a series of FREE standalone conversations on behavioral science, held live and online throughout Fall 2026. Each session runs 1 hour: 35 minutes of material from Prof. Eugene Chan, followed by 25 minutes of open discussion.

Every session stands entirely on its own. There is no required order, no expectation of attending more than one, and no series-wide registration. Pick the sessions that are relevant to you and register for those individually.

The 5 sessions span two areas: 2 sessions on the behavioral science of AI adoption and governance, and 3 sessions on the behavioral science of marketing and consumer behavior.

Trusted by leading business schools.

  • University of South Carolina
  • University of Technology Sydney
  • Monash University
  • Purdue University
  • Toronto Metropolitan University
  • Shanghai Jiao Tong University
  • Peking University
  • University of Miami
  • Chinese University of Hong Kong
  • Università Bocconi
  • HEC Montréal

  • 5

    1-hour online sessions on the relevance of behavioral science to AI adoption, AI governance, marketing, and consumer behavior.

  • Thursdays 1:00–2:00 PM EST

    spread over Fall 2026 from mid-September to early December.

  • PhD-

    credentialled and EU-recognized expert on behavioral science hosting each office hour.

  • FREE

    to register, with no obligation to attend others if only one appeals to you!

Register for Office Hours

Schedule for Fall 2026.

  • AI Readiness Has a Behavioral Blind Spot (Thursday, Sept. 17)

    Most AI readiness assessments check infrastructure, leadership buy-in, and governance structure. None of them check whether people will actually behave the way the AI strategy assumes they will. This session unpacks that blind spot, and what behavioral readiness actually means.

  • Subscription Fatigue (Thursday Oct. 8, 2026)

    Every canceled subscription started as a yes. This session covers the psychology of decision fatigue and cancellation behavior, why friction-heavy retention flows often backfire, and how to design retention that earns loyalty instead of blocking the exit.

  • Agentic AI Has a Supervision Problem (Thursday Oct. 29, 2026)

    Agentic AI plans and acts across long sequences no one reviews step by step. This session covers the behavioral mechanisms that determine whether an organization can actually supervise the AI agents it deploys, and what current governance frameworks are missing.

  • Shrinkflation, Skimpflation, and the Trust Tax (Thursday, Nov. 19, 2026)

    Smaller packages, slower service, quietly downgraded ingredients: these cutbacks are rarely announced, and rarely missed. This session covers why consumers detect quiet cutbacks they can't fully articulate, and why the resulting trust cost usually outweighs the margin it was meant to protect.

  • Brand Activism, Post-Backlash (Thursday, Dec. 3, 2026)

    Speaking up risks backlash. Staying silent risks being read as complicit. This session covers the behavioral factors that shape how audiences judge brands under pressure, and how to think through that decision in advance rather than during a live crisis.

Your host.

Eugene Chan

Eugene Chan, PhD

Eugene (PhD Toronto; MA Chicago; AB Michigan) is a marketing professor and behavioral scientist whose work focuses on the moments when customers are uncertain, skeptical, or under scrutiny, translating insights from consumer psychology into practical strategies that strengthen confidence, reduce friction, and improve adoption across products, services, and communication. His academic work is published in Financial Times Top 50 journals and has been covered by media outlets including the Australian Financial Review, Globe and Mail, and Wall Street Journal.

He has conducted workshops and masterclasses including executive education for leading universities and companies in Canada, Australia, Europe, Asia, and the United States, and has served on or is serving on tenured faculties at Tyndale University, Toronto Metropolitan University, Purdue University, Monash University, and the University of Technology Sydney.

Read Full Bio

What previous participants thought.

  • “I’ve sat through crisis media training before. This was the first time someone explained why the standard advice works—the attribution piece alone changed how I brief our exec team before we’ve even opened our mouths publicly.” (Psychology of Brand & PR Crises)

    — P. Nandakumar, VP of Communications, mid-size consumer goods company

  • “We adjusted one price ending and reframed our annual plan the way Module 4 lays out. Nothing else changed. Conversion moved enough that finance actually asked what we'd done differently.” (Behavioral Pricing)

    — M. Field, Head of Growth, B2B SaaS startup

  • “Our rollout numbers looked great on paper for months. This course is what finally explained why usage quietly cratered once the training wore off — and gave us a way to fix it that wasn’t just ‘send another reminder email.’” (Behavioral Science of AI Adoption)

    — A. Voss, Director of People Operations, regional healthcare system

  • “Our review process looked airtight on every metric we tracked. This course was the first thing that made me actually go check whether reviewers were reading the AI output or just clicking approve—turns out it was the second one.” (Behavioral Drift)

    — D. Okafor, Senior Operations Manager, mid-sized logistics company

  • "Our board had a governance framework on paper and nothing behind it. This course gave us language for that gap — and a way to bring it to the board without it sounding like an accusation." (Behavioral Science of AI Governance)

    — Dominic T., Chief Compliance Officer, enterprise technology company

  • “I’d been positioning our product on craftsmanship for years without understanding why that story worked on some customers and fell flat on others. The scarcity and social identity material reframed our entire brand brief.” (Luxury Consumer Behavior)

    — Dilip W., Creative Director, premium apparel brand

Got questions? We got answers.

  • Yes. All five sessions are free to attend.

  • No. Each session is standalone. Register for whichever ones are relevant to you.

  • Yes. Each session has its own registration form and its own link.

  • 1 hour, fully online. The first 35 minutes are a talk from Prof. Eugene Chan, followed by 25 minutes of open discussion.

  • No. Office Hours sessions are live only, with no recording or replay available afterward.

  • No. Each session is built for practitioners, not academics, and assumes no prior background in behavioral science.

  • Yes. The second half of each session is an open floor for questions and discussion.

  • No. Each session is a genuine, standalone talk on its topic. If it's relevant to your organization's work, Prof. Chan's consulting practice is a separate conversation you're welcome to start afterward, but nothing during the session is a pitch.

  • Since sessions aren't recorded, register only for the ones you can attend live. A future series may cover similar ground if you miss this one.

  • The two AI sessions are aimed at leaders responsible for AI adoption, governance, or deployment. The three marketing sessions are aimed at brand, pricing, product, and marketing leadership. All five are open to anyone interested, regardless of role.