Who We Are

Business Expert Press (2025)

Managing Brand Crises provides a practical framework for anticipating, managing, and recovering from brand crises in today's fast-moving digital environment. Combining behavioral science, strategic communication, and real-world examples, the book helps marketers and business leaders understand consumer reactions, protect brand trust, and transform crises into opportunities to strengthen long-term reputation.

This insightful guide explores the critical skills required to anticipate potential pitfalls, respond swiftly and transparently, and rebuild consumer trust. From mastering stakeholder engagement to crafting strategies for reputation recovery, this book provides actionable steps for transforming crises into opportunities for growth and innovation. Packed with real-world examples and expert advice, it demonstrates that with the right preparation and response, crises can become defining moments that strengthen a brand’s identity.

Whether you’re a seasoned professional or new to the field, Managing Brand Crises is an essential resource for navigating the challenges of today’s high-stakes marketplace. Learn how to stay ahead of the curve, safeguard your brand, and turn moments of adversity into opportunities for success.

Palgrave MacMillan (2024)

Consumer Behavior in Practice bridges behavioral science and real-world marketing by demonstrating how consumer behavior theory can be applied to contemporary business challenges. Covering topics such as advertising, pricing, brand loyalty, digital marketing, sustainability, and brand crises, the book combines evidence-based research with practical examples to help readers better understand consumer decision-making and develop more effective marketing strategies.

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out. The text examines the relevance of consumer behavior in such marketing topics as advertising and pricing, with topical chapters such as the sharing economy, luxury consumer behavior, and the ideological consumer. Each chapter includes boxes that highlight theory in greater depth; show how the concepts discuss “work” in actual practice; and the relevance of digital and social media marketing. This book will prove useful to those looking for a greater understanding of how consumer behavior provides greater insight about marketing activities.

Cengage Learning (2021)

Co-authored with Wayne Hoyer, Deborah MacInnis, Rik Pieters, and Gavin Northey, this textbook adapts leading consumer behavior theory to the Australia and New Zealand context. Combining academic research with regional case studies and contemporary marketing examples, it explores the psychological, cultural, and technological factors shaping consumer decision-making while bridging behavioral science with real-world marketing practice.

The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognize the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers. Examine “Marketing Implications” to learn how theoretical concepts are used in practice, and challenge yourself to think about how marketing decisions impact consumers as you begin to analyze consumer behavior with cases featuring extensive Australian and international examples.