Online Learning

Argues that AI adoption can look successful on every dashboard metric while failing invisibly: shadow AI use, performative human-in-the-loop review, and silent failure-to-escalate. It frames all three as instances of one mechanism—hidden cost plus invisibility—and gives each a diagnose-then-design treatment, closing with a single diagnostic sequence and a personal Behavioral Drift Audit.

Reframes AI rollout failure as a behavior-change problem, not a technology problem, built on evidence that most generative AI pilots fail to show returns despite employees adopting unsanctioned tools on their own. It moves from diagnosis (the stated-revealed gap, loss/ambiguity/identity-threat resistance, two-directional trust miscalibration) to design (manager-level psychological safety, the EAST framework, implementation intentions), closing with a four-question diagnostic sequence and a Personal Adoption Diagnosis and Action Plan.

Treats board- and committee-level AI governance failure as a behavioral problem rather than a paperwork gap, citing survey data on boards' weak AI oversight and governance knowledge. It diagnoses approval bias, escalation of commitment, the incentive gap in escalation/whistleblowing, and diffused ownership (using Boeing's board as a case), then designs evidence-based approval processes, kill criteria, protected reporting paths, and named decision ownership—closing the three-course arc (person → team → organization) with a Governance Audit.

Teaches pricing and marketing practitioners how consumers actually experience price through System 1, fast, automatic judgment rather than careful comparison. It covers reference pricing, anchoring, framing/defaults, the decoy effect, odd pricing, and payment friction, using real brand cases (McDonald’s, Amazon, Starbucks) and builds toward a one-page Behavioral Pricing Playbook, with explicit ethical guardrails against manipulative use.

Examines how consumers decide through a fast, automatic emotional read (the “experiential system”) rather than rational comparison, covering the emotional spectrum, nostalgia, brand attachment, narrative, and fear/scarcity appeals. Using cases like Coca-Cola, Volvo, and Amazon, it builds toward a one-page Emotional Marketing Playbook for the learner's own brand, product, or campaign.

Explores why consumers pay premiums no functional benefit can justify, grounded in status-signaling theory, social identity theory, and luxury/prestige research (the Brand Luxury Index, the rarity principle). Using cases like Patek Philippe, Rolex, Hermès, and Louis Vuitton, it builds toward a one-page Luxury Positioning Playbook for the learner's own brand, product line, or client.

Teaches comms and brand leaders the psychology behind why consumers panic, blame, forgive, or abandon a brand in crisis. Grounded in attribution theory, fear/anxiety neuroscience, situational crisis communication theory, and apology research, it walks through documented cases (Tylenol, Starbucks, Domino’s) and builds toward a one-page Crisis Response Playbook. It teaches the underlying psychology rather than a proprietary framework, so practitioners can apply it to whatever process they already use.