Behavioral Insights
Our Insights series translate rigorous behavioral science research into clear, practical guidance for modern strategic challenges including AI and agentic systems. Each playbook distills academic findings into frameworks leaders can apply immediately—bridging the gap between theory and execution, and helping organizations make smarter, more human‑centered decisions.
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AI Adoption
Most AI initiatives fail not because of technology limitations, but because they overlook the human factors that drive trust and adoption. Grounded in behavioral science, this playbook explores how trust, perceived agency, cognitive load, and delegation psychology shape how people interact with AI. It provides practical tools to help organizations design AI experiences that feel clear, predictable, and psychologically safe—reducing friction, strengthening confidence, and enabling more effective adoption.
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Customer Trust
Customer relationships rarely break because of product failures alone—they often break when trust erodes through small, overlooked moments. Grounded in behavioral science, this playbook explores how predictability, agency, transparency, and emotional coherence shape customer trust and loyalty. It provides practical tools to help organizations design experiences that feel clear, fair, and empowering—reducing friction, strengthening confidence, and building deeper customer relationships over time.
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Emotional Marketing
Marketing often succeeds or fails not because of the message itself, but because of the emotions it creates. Grounded in behavioral science, this playbook explores how affect, appraisal, emotional contagion, and storytelling shape how people interpret and respond to marketing communications. It provides practical tools to help organizations design messages and experiences that feel coherent, trustworthy, and emotionally aligned—reducing resistance, strengthening connection, and creating more meaningful customer relationships.
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Loyalty Programs
Loyalty programs often fail not because the rewards are insufficient, but because they are designed around assumptions rather than how people actually behave. Grounded in behavioral science, this playbook explores how habit formation, reward anticipation, loss aversion, social comparison, goal gradients, and endowed progress influence customer engagement and loyalty. It provides practical tools to help organizations design loyalty experiences that feel motivating, intuitive, and rewarding—strengthening relationships, increasing engagement, and encouraging long-term customer commitment.