Behavioral Science Advisory Council

Founder
Joyful Design
United States

Himanshu is Founder of Joyful Design, where behavioral science meets human-centered innovation. He merges cognitive neuroscience, design strategy, and ancient Indian wisdom traditions to solve the structural gap between what technology can do and what human knowing offers. That gap is where joy, trust, and meaning live. He is also a global speaker on NeuroUX, creativity, and the neuroscience of joy. Previously, he was Co-Founder and VP of Experience Design at an award-winning FinTech. MDes, MFA (Syracuse). Yogi, mentor, team builder.

Consultant & Founder
Sylvia Conseils & Études Conso
France

Since 2006, Sylvia has worked with international brands, including Carrefour Group, to optimize product impact across retail, FMCG, and digital ecosystems. With extensive experience spanning France and several Asian countries, she keeps the consumer at the heart of her work, bridging the gap between behavioral research and commercial execution to protect brand integrity, enhance retention, and de-risk execution.

Founder & Behavioral Scientist
EmpathAIze
United States

Eden is a behavioral scientist and engagement strategist working at the intersection of AI, healthcare, behavioral design, and human systems. She is Founder of EmpathAIze Labs, where she explores behavioral observability, AI adoption, governance, and the human consequences of emerging technologies. Her work spans patient engagement, clinician workflows, implementation science, product strategy, and public writing on how systems shape behavior over time.

Neuroscientist & Product Leader
OYOS Technologies
Middle East & North Africa

Teresa is a neuroscientist and product leader who builds the bridge between research and real life. Her work spans academia, government, NGOs and startups across Europe, Africa and the Middle East: fMRI and EEG research; the research function for a 47,000-beneficiary maternal health program in two African countries; the AI governance framework behind nine clinical AI use cases at G42 HealthCare; Qatar's National Population Health Platform. She co-founded OYOS, measuring organizational culture as behavioural dynamics. Her focus is systems thinking, AI adoption in regulated environments, and behaviour change that outlives the intervention.

PhD Candidate
University of Cologne
Germany

Sercan is a researcher at the intersection of AI and human decision-making. He uses behavioral experiments and computational methods to study how humans trust, collaborate with, and delegate decisions to AI. His research also examines the broader implications of emerging technologies for individuals and society. He studied economics at the University of Cologne and is currently a PhD candidate in Information Systems. His background spans academic research and industry experience in AI, data science, strategy, and business development.

Senior Behavioural Science Consultant
Independent
United Kingdom

Dr. Sara Bru Garcia is an applied behavioral scientist with a decade's experience spanning academia, the private and public sectors. She has led behavioral science research projects across sustainability, health, financial services and disinformation, including a SABRE EMEA-winning for best behavioral science campaign. A mixed-methods researcher fluent in COM-B, the Behavior Change Wheel, BCT taxonomy or EAST, she combines quantitative and qualitative research methods, from experimental trials to ethnography and co-design, to turn evidence into actionable insight that deliver real-world impact.

Behavioral Scientist
United Arab Emirates

Dr. Gibson is a behavioral scientist working in the public sector in the UAE, where her work supports population health programs spanning physical activity, diet, sleep and mental wellbeing. She combines behavioral and implementation science to understand the drivers of behavior and inform diagnosis, intervention design and impact evaluation at individual and population levels. Her background spans academic and applied settings; she is a Chartered Psychologist and holds a PhD in Health Psychology.

Founder & Chief Data Scientist
Empirical Intelligence
Canada

Eric is the Founder and Chief Data Scientist at Empirical Intelligence. Empirical Intelligence is a market research firm that uses advanced behavioral and data science methods to help organizations optimize their products, messages, and pricing. He received a PhD in political science, specializing in political behavior, from the Université de Montréal in 2016. Following his PhD, he worked as a postdoctoral researcher at the University of Gothenburg (Sweden), the Université de Montréal, and the University of California, Berkeley, where he was a Banting Postdoctoral Fellow. His academic research has been published in 18 peer-reviewed articles as well as in newspapers like the New York Times, Washington Post, and La Presse.

Manager Experience Improvement Advisor Programs
UChicago Medicine
United States

Christina’s multidisciplinary career has focused on understanding people’s needs through applying behavioral science, human centered design, and systems thinking in order to co-create sustainable and innovative interventions to address complex health challenges. She was privileged to hone these skills while working at Final Mile in the global health space. There she was able to work with colleagues and collaborators on vaccine hesitancy and HIV prevention and treatment adherence. Currently she is supporting the patient experience team at the UChicago Medicine where she partners with teams to improve the patients' experience.

Behavioral Science Lead
Government Digital Service
United Kingdom

Ali is a cognitive and behavioral scientist who studies how people reason about evidence and make decisions under uncertainty. Her research spans law, technology, healthcare and public policy, from evidential reasoning in criminal investigations to trust in digital evidence and transparency in AI development. She works across experiments and trials, causal and Bayesian modelling, and qualitative research. As Behavioral Science Lead at the Government Digital Service, she applies behavioral science to the design, adoption and evaluation of digital services across government. She holds a PhD in Experimental Psychology and MSc in Cognitive Neuroscience from UCL and publishes in top-tier international journals across psychology, law and technology.

Founder & Principal Behavioral Change Designer
KM Studio
Spain

Kevin is the founder of Kevin May Studio (KM Studio), an experiment-led behavioral design consultancy. Blending psychology, data and design, he helps organizations close the gap between what people intend to do and what they actually do, validating every intervention through live in-market experiments. His work spans sectors from financial services and FMCG to commerce and hospitality, with clients including Visa, Nespresso, Heineken, Toyota, ADP and ASICS. Kevin holds a professional certificate in Neuroscience from Harvard University and a Master's from King's College London. He is based between Barcelona and London.

Associate Professor
University of South Carolina
United States

Courtney is a leading health behavior change scientist, public health educator, and certified American College of Sports Medicine exercise physiologist. Her expertise centers on digital physical activity promotion and behavioral weight control among adults, with an emphasis on leveraging the social context. She conducts experimental and qualitative studies and has used a range of technologies in her work, including apps, wearable fitness trackers, and AI. Her interdisciplinary research is funded by the NIH, and she has received recognition for excellence in research mentorship and teaching. She also oversees her own heath behavior change consulting practice called Social Movement LLC.

Independent
Canada

Adam is an applied behavioral scientist and research leader with 20+ years experience designing rigorous mixed-methods research programs that turn complex human behavior into practical, high‑impact insights for organizations. His career spans marketing research and customer satisfaction, healthcare and clinical research, UX design and technology, banking and financial sectors, and people analytics and employee engagement. Adam brings a rare blend of academic depth and industry execution that consistently drives innovation, improves user experiences, and strengthens organizational effectiveness.

Founder & Behavior Analyst
Eligius Behavior
United States

Kelly (MEd, BCBA) is a behavior analyst, consultant, educator, doctoral candidate, and founder of Eligius Behavior. With nearly two decades of applied experience, her work spans healthcare, education, disability services, organizational systems, supervision, and professional performance. She serves on the Ohio Association for Behavior Analysis Public Policy Committee, contributing an applied practitioner perspective to behavioral healthcare policy. Her interests include policy implementation, feedback and performance, workforce behavior, and translating behavioral science into systems that work under real-world conditions.

Behavioral Scientist
Discover Financial Services (Capital One)
United States

Kruti is a behavioral scientist specializing in decision-making, experimentation, and behavioral economics. She has developed solutions across financial services, healthcare, robotics, automotive, retail, and organizational settings. Drawing on expertise in psychology, cognitive neuroscience, and behavioral economics, she helps organizations simplify decisions, improve experiences, strengthen engagement, and inform strategy. She is an inventor on five granted U.S. patents and has published in leading journals including Nature Human Behaviour and Nature Communications. Kruti holds a PhD in Psychology from Georgetown University and a bachelor’s degree in Economics and Neuroscience from USC.

Product and Experience Strategy Consultant
Independent

Milad is an applied behavioral scientist and Product & Experience Strategy Consultant working at the intersection of human behavior, AI, and product innovation. Across healthtech, insurtech, fintech, mobility, and digital services, he helps organizations turn fragmented data and ambiguity into actionable insight, strategy, and scalable experiences. Drawing on behavioral research, user insight, experimentation, and cross-functional collaboration, he identifies adoption barriers, prioritizes opportunities, and designs human-centred interventions that improve engagement, trust, and long-term outcomes. With a background in clinical research and applied behavioral design , Milad bridges business, product, design, data, and technology to reduce uncertainty in business decisions.