Newsletters
Three weekly newsletters, free on LinkedIn.
Behavieural publishes three weekly newsletters on LinkedIn, each applying behavioral science to a different problem. They share one premise: most failures in strategy, technology, and brand come from how people actually behave, not from the plan, the tool, or the budget. Each newsletter takes a specific question and answers it with named mechanisms and evidence, so you can see why something happened and what would change it.
Behavioral Patch looks at why well-designed organizational strategies fail when people have to act on them. AI Trust Dispatch covers the behavioral side of AI adoption, trust, and governance, including why people rely on, ignore, or work around AI tools. The Great Canadian Brand Ledger analyzes how Canadians perceive and trust the brands around them, drawing on national brand perception research. Together they cover the three areas where our research and advisory work concentrate: organizational change, AI, and consumer trust.
Subscribe to whichever fits the decisions you face, or to all three. Each one is written for people who have to act on what they read, including executives, AI and risk leaders, and marketers, and each takes only a few minutes. Choose a newsletter below to read recent issues and subscribe on LinkedIn.
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AI Trust Dispatch
Thursday evenings weekly
The behavioral science of why people trust, ignore, or work around AI.
AI Trust Dispatch covers the behavioral side of AI adoption, trust, and governance: why people trust, ignore, over-rely on, or quietly work around AI tools, and what organizations can do about it. It turns current research and real deployments into practical diagnoses grounded in behavioral science, not vendor claims or generic best practices.
Subscribe if you want to understand why AI rollouts stall even when the technology works, and what evidence of real oversight looks like. It is for leaders deploying or governing AI, especially in regulated settings such as healthcare and financial services, along with risk, compliance, and transformation teams and consultants who need to explain what is happening with AI inside their organizations.
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Behavioral Patch
Wednesday evenings weekly
Why smart strategies fail at the point of human behavior, and where to fix them.
Behavioral Patch diagnoses the human behavior behind organizational strategies that fail. Each week it takes a real failure, such as a stalled transformation, an overhyped launch, or a plan that missed its numbers, and traces it to the named behavioral mechanisms that caused it. It then shows where the problem can actually be fixed and where the fix will break down.
Read it if you are tired of explanations that blame “poor execution” or “resistance to change” and want a precise account of why smart people and well-designed plans still fail. It is written for executives, transformation and change leaders, HR and organizational development heads, and anyone who has to make a strategy work at the point where people have to act on it.
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Great Canadian Brand Ledger
Sunday late afternoons weekly
What Canadians really think of the brands they buy, and what it means for yours.
The Great Canadian Brand Ledger is a weekly analysis of how Canadians perceive and trust the brands around them, drawing on data from the Great Canadian Brand Index covering 130 Canadian brands. Each issue reads a signal in the data, explains the pressure behind it, and says what it means for the brand.
Subscribe if you want evidence on why some Canadian brands earn trust and others lose it, with specifics on who is rising, who is slipping, and what drives the difference, instead of opinion about brand health. It is for CMOs, brand and marketing leaders, communications and reputation teams, agency strategists, and anyone competing for the trust of Canadian consumers.