Building trust in AI
through behavioral science.
-

Healthcare
Clinicians resist AI when it feels opaque, unsafe, or misaligned with clinical judgment, leading them to default to human expertise even when AI tools are available.
-

Health Insurance
Both staff and providers mistrust AI-driven determinations when the logic isn’t transparent, leading to hesitation, workarounds, and appeals instead of confident adoption.
-

Pharmacy
Pharmacists often resist AI tools for verification, dispensing, or clinical checks because they worry about safety, liability, and losing control over decisions that directly affect patient care.
-

Insurance
Frontline staff mistrust AI-driven assessments and claims decisions when they can’t see how conclusions are reached, creating friction and avoidance instead of adoption.
-

Finance
Users hesitate to rely on AI for decisions involving money because uncertainty, loss aversion, and low transparency make automated recommendations feel risky.
AI is rolling out across health, finance, and insurance, but actual user adoption keeps lagging because people don’t trust systems that feel opaque, unpredictable, or misaligned with their goals. This isn’t a technical gap — it’s a behavioral one. Only Behavieural, using behavioral science, can explain and fix the trust barriers that determine whether people will actually use the AI they’re given.
Who We’ve Worked With